Panasonic Singapore
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Panasonic wanted to get a fresh new look for their site, and
we had the honour of providing them with a proposal of improvement
to their existing site architecture, which improves the usability
of their site, and a clean, fresh, exciting look, which emphasizes
how Panasonic caringly tailors their products for all of us. |
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| Challenges: |
| As the site catered to 3 different groups
of audience, and was Panasonic main means of showcasing their products,
the challenge we were faced with was one of balancing form and function. |
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| Solution: |
We decided to place emphasis on Panasonic's
branding across all pages, with a consistent set of header and footer
panels.
The home page was a gateway for the 3 groups of target audience,
and we also proposed some space to cross-sell and up-sell.
We also identified the 3-steps to any purchases for all the target
audience, and used that as quick access for visitors.
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