Winner Of "Golden
Web Award 2003-2004"
By Ivy Clark
This site has be awarded the prestigious "Golden Web Award,
2003-2004".
We're not just saying we make your web site work. This award proves
that we practice what we preach. We can make your web site work
for you. We have the experience and know-how that you can tap on
to create a successful web site that provides your customers, prospects,
partners, suppliers and investers that professional and positive
first impression.
It's not all about flashy design
A web site can be flashy, highly graphical or has lots of animation,
but that doesn't necessary make it a successful site. A good looking
site also needs to be accessible to your target audience without
putting them through the frustration of having to wait endlessly,
not knowing whether the information they need will eventually arise.
It's not all about using the latest technology
Does your site need to apply all the latest technology to work?
Let's be practical. Latest may not be the best. We will find the
most suitable technology and tools to help you achieve your goals.
If an existent, proven technology works for you, then we're better
off applying that, knowing that it's stable, works, and won't crash
your site. After all, a web site that keeps crashing doesn't exactly
create a very good impression, does it?
Art is not Design and Design Is Not Art
A lot of people misunderstand that art is design, and vice versa.
Art is art. It is a form of personal expression. And it is known
that everyone appreciates art at different levels, and since it's
a means of expression, it only matters to a certain level how it
reaches out to the general public.
Design = Form + Function
Design, on the other hand, takes into consideration how an object
looks, feels and performs. Web site design specifically, needs to
pay attention to not only the layout, colours, graphic applied,
but also the information architecture which directly affects the
site usability. Hence, Design=Form+Function.
Even the simplest web site, with just corporate information and
some photoes perform the basic function of a corporate brochure,
which is available globally, 24 x 7. It is the clever application
of presentation and appropriate animation that brings out the character
of the site, and perhaps enhance it's appeal. Note that the keywords
here being clever application and appropriate.
Web designers are not mad artists that run amock. There is science
and method in what we do, which can be understood and applied.
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